Is a kiss just a kiss?

I'm talking Hershey's kisses here. For the longest time, they were these cool chocolate things in aluminium foil that you could unwrap by pulling the paper banner poking out the top.

Then, the kisses adopted multiculturalism and "Hugs" came along -- ya' know, the milk/white chocolate striped ones?

And thus began the onslaught: with almonds, dark chocolate, caramel filled, peanut butter. All yummy.

But I really have to say, this is going too far.

Seriously.

Note to Hershey's: we've already been there, done that. They're called M&M's.