No, it starts with a "BL"... B-L-O-O-K-E-R

The Blooker. The "book" award for bloggers... and this year's winner just happens to be about a cooker, beating out a hooker and a looker.

Julie Powell's tales of French cooking beat the intimate diary of a prostitute and a guide to the UK's best "greasy spoon" cafes to take the Blooker Prize.

But couldn't they have come up with a better name for the award?